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If you hit upon this site thinking it was about one of the Procter and Gamble beauty products, or Old Spice after shave, Old Spice deodorant or Old Spice anti-perspirant, you may think the tactics are questionable, but ultimately it's in your interest to read through this stuff. Nothing on these pages is misrepresentational.
Contained on this site are a few interesting things you ought to know about Procter and Gamble (P&G). All information has been compiled from a variety of sources and condensed for a quick, concise presentation. |
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P&G - The Company
Procter and Gamble (P&G) is a massive corporation employing over 100,000 staff around the world. Originally better known for soap and detergents, market analysts are steering the big multinational towards the more lucrative beauty and health-care sectors.
In the pharmaceuticals industry profit margins can exceed a healthy 70 percent, and with an ever decreasing mortality rate in the developed world, there's a (un)healthy ready-made customer base.
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Annual sales for P&G are currently topping 40 billion dollars, with one third of that figure coming from beauty and health-care, with brands such as Olay skin care, Cover Girl cosmetics, Clairol shampoo (bought for 5 billion dollars) and drugs such as Actonel and Asocol.
The most recent additions to the Procter and Gamble fold are Crest toothpaste and IAMS pet food.
P&G is now heavily focused upon the teen market with cosmetics and hair dye, and fast food. And Old Spice after shave and deodorant. |
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