Lynne Guimond Findlay: Artist Services

Artists know how to create and produce art. But many have little or no idea how to market that art, once it's finished and ready to leave their studios.

The business of marketing (and selling) artwork is very different from the process of making it. Marketing is about finding the right audience for your work. It's about developing a plan -- and specific strategies -- to make it easy for people to find, want, and buy your artwork.

Web site design. Click on image to visit site. Marketing is more than just creating a print ad, putting up a Web site, mailing postcards, or sending out a press release. It's about developing a strategy to build name recognition, to get your artwork seen by those people most likely to acquire it, and to increase your sales and profit margin. And even artists who understand the ins and outs of marketing have difficult or complex decisions to make about the futures of their art careers.

Any competent marketing professional can help you get results. But only another artist truly understands the unique challenges you face in creating and promoting your artwork.

Effective Publishing and Promotional Services for Visual Artists... at Irresistible Rates

"Fortune teller" promotion. Click on image to view full-size file.
Whether you need assistance with

graphic design (books, brochures, postcards, business cards, web site, etc.)
copywriting and editing (press releases, cover letters, books, newsletters, articles, grant applications, artist's statement, vision statement, web content)
evaluating your current promotional materials and editing your portfolio
creating/assembling a press kit
choosing galleries and shows
developing a "following"
I can help. One-on-one consultations are inexpensive and can help you focus your career and goals. They will help you better understand what makes your artwork unique, set goals for the coming year, and develop realistic strategies to help you reach those goals.

Tools and Techniques to Help You Prosper as an Artist

Lynne's book Angel Eyes, published June 2005.
Ultimately, no one knows your art better than you know it. (And no one believes in your art more than you believe in it.) My goal is also to make you as self-sufficient as possible.

If you're serious about developing the professional presentation of your work and marketing it effectively, call (603) 440-9974 or e-mail lgfindlay@yahoo.com.

About Lynne:

Lynne Guimond Findlay is a marketer / writer / designer / web producer / photographer with more than 20 years experience in the creative / communications field. Her strong writing and conceptual skills have helped her develop dynamic (and effective!) marketing tools for companies of all sizes. She is a juried member of the NH Art Association, the Cambridge Art Association and the Sharon Arts Center. She is also a member of the Newburyport (MA)Art Association, the New Hampshire Society of Photographic Artists, and American Mensa, Ltd. (Read her artist's bio here.)

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Lgfindlay@yahoo.com | © 2006 Lynne Guimond Findlay. All rights reserved.

Artists know how to create and produce art. But many have little or no idea how to market that art, once it's finished and ready to leave their studios. The business of marketing (and selling) artwork is very different from the process of making it. Marketing is about finding the right audience for your work. It's about developing a plan -- and specific strategies -- to make it easy for people to find, want, and buy your artwork.
Web site design. Click on image to visit site.	Marketing is more than just creating a print ad, putting up a Web site, mailing postcards, or sending out a press release. It's about developing a strategy to build name recognition, to get your artwork seen by those people most likely to acquire it, and to increase your sales and profit margin. And even artists who understand the ins and outs of marketing have difficult or complex decisions to make about the futures of their art careers. Any competent marketing professional can help you get results. But only another artist truly understands the unique challenges you face in creating and promoting your artwork.
Effective Publishing and Promotional Services for Visual Artists... at Irresistible Rates
"Fortune teller" promotion. Click on image to view full-size file.	Whether you need assistance with graphic design (books, brochures, postcards, business cards, web site, etc.) copywriting and editing (press releases, cover letters, books, newsletters, articles, grant applications, artist's statement, vision statement, web content) evaluating your current promotional materials and editing your portfolio creating/assembling a press kit choosing galleries and shows developing a "following" I can help. One-on-one consultations are inexpensive and can help you focus your career and goals. They will help you better understand what makes your artwork unique, set goals for the coming year, and develop realistic strategies to help you reach those goals.
Tools and Techniques to Help You Prosper as an Artist
Lynne's book Angel Eyes, published June 2005.	Ultimately, no one knows your art better than you know it. (And no one believes in your art more than you believe in it.) My goal is also to make you as self-sufficient as possible. If you're serious about developing the professional presentation of your work and marketing it effectively, call (603) 440-9974 or e-mail lgfindlay@yahoo.com.