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... get on the top of major search engines:

Most search engine will look inside META tags in your web page. Here is the example of how to use <META> tags.
<meta name="description" content="How to promote your web site.">
<meta name="keywords" content="announcing web site, web submission, web promote, internet promotions, submit">
These META tags should be put in <HEAD></HEAD>. In "description", put the brief description of your page. In "keywords", list the keywords that you think your visitors will find your site by typing those keywords. You can separate each keywords or description by using comma (,) as shown above.
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