A click a day
Ramblings of a WAHM
Here you will find out what I found out in the wahm industry. Marketing tips, deals, hot networking spots. What's in? What's out. Cool articles to read. Cool places to hang out!h
I hope you enjoy it. The marketing world can be tough, but you can also make great friends for life. Stay tuned!
2/20/08
My first day of Ramblings. Well I feel I had a productive day. Why? Simply put, the power of Yim messaging/marketing. What is YIM messaging/marketing? It is where a group or several wahms like you and I blast each other with ads, and other messages, and pass them to our lists of people. We pass on sites, parties, sales, freebies, advice, support, recipes, and more. It is the fastest way to network with a large group of women without having to go to a zillion networking places. Now you might say, I don't want all that when I'm working. It can get tediuos and frustrating. Work with it and be positive, it will go along way in the end. YIM messaging/marketing CAN get you sales, CAN get your party sales and invites. You'll be amazed, and why wouldn't you want to make new contacts. Why wouldn't you want to find out about educational chats or speakers? Why wouldn't you want to welcome a new baby into the world for one of your online contacts. In the marketing, online sales world, contacts count. Helping others count. If your contacts don't want to be on your blast list move them, it's that simple. I had fun with my YIM messaging/ marketing this past week, and you can too! Try it.
Ramble on
Carole
5/6/08
Well it's been a while since I rambled, so here goes! Tomorrow I am conferencing with a friend of mine. We are going to put together some marketing, networking and vendor party classes. Now I am not sure how her part of the classes will go, but the classes for learning how to do vendor fairs will be free for now. I have met so many people online who are really not aware of how to go about vendor fairs. The only thing I will say about networking right now, is that many people don't know how to network. Sure we all talk about making connections, but most really do not work at doing that. Find your favorite place to network, your niche, and strike up conversations. My favorite place to network is on my yahoo messenger. I visit all my network places as well. I think one of my favorite network places may be squidoo and ning because they are unusual in nature thus far!
That's it for me, I'm outtie!
Keep Ramblin!
Carole
links and article reprints
Here is where you can find links to marketing articles, or reprints. I hope you enjoy this part of my site, and I hope it helps you. If you are interested in writing an article for my site, please email me at cachech@htomail.com Plagerism will NOT be tolerated. If it is a reprnt or link please give credit to the person or persons. My articles will come from a variety of places. If you submit an article you must list your sources in your email to me. Thanks
Article links:
http://www.medicinenet.com/stress_management_techniques/article.htm
This article is from medicine.net
and was provided by Terry Seymour/Seymour products
Freebies to help you with your business
http://www.givetogetmarketing.com/
Article Reprints
Ezine Marketing: 5 Ways to Skyrocket Your Ezine Open Rate
by Donna Gunter
Do you know the open rate for your email newsletter? The
open rate is the percentage of people who actually open and
read your newsletter. Most better email distribution
programs can give you fairly detailed statistics about your
open rate, including the percentage that opened the
broadcast, the links that they clicked on (called click-
throughs), the specific subscribers who opened the ezine,
and in some cases, info about which issues were forwarded
to others.
A good open rate is considered to be 30-40%, which means
that between 30 and 40% of your list is actually reading
your broadcast. That number mean seem disappointing, as
you want everyone on your list to read your ezine.
Unfortunately, a 100% open rate will probably never happen
for most of us, as most people are simply too busy to pay
close attention to the bulk of email that they receive.
If you’re using your ezine as your “stay in touch” device
for your email list as the way your prospects get to like,
know and trust you so that you’ll be the top of mind person
they contact when they are ready to fix the problem that
ails them, then you want to ensure that as many of them
as possible open your ezine when it arrives. It’s a crowded
world out there in the world of email newsletters and can
be difficult to make yours stand out above the rest.
Here are 5 strategies you can use to increase the open rate
of your ezine:
1. Publish regularly. Your list needs to be accustomed to
hearing from you, so publishing on a regular schedule is
important. Many studies have been done to determine the
“best” day to send an email broadcast, and as soon as a
bunch of email marketers follow those guidelines, then the
days change again according to another study. In my opinion,
it doesn’t really matter what day you choose to publish —
just do it the same time every time. The more frequently you
publish (preferably weekly), the more quickly your list will
get to know you.
2. Personalize your ezine headline and body. What happens
when you see your name in an email? You look at it, don’t
you? That’s why it’s so important to use the customization
features in your email broadcast program to insert your
recipient’s first name in the subject line and in the body
of the email. Many readers aren’t savvy to the world of
Internet marketing strategies, so they think that you’ve
crafted an email solely for them. And, of course, to
personalize the broadcast, you need to request both a name
and an email address when someone signs up for your list.
3. Create a compelling subject line. A great subject line
(or headline) is just like a book cover — it will make
people curious/compelled to open the email, or not. The
subject lines that get the highest open rate are consistent,
or are formatted in the same way each week. Secondly, they
give a glimpse of what’s inside the email. Lastly, they
aren’t too long — no more than 50-60 characters, which is
the average subject line length that most email programs
will display. I used to publish a month/year of broadcast
and an issue number of my email newsletters and quickly
discovered that I was wasting my subject line space. Now,
I’d suggest your format to be: [Ezine name]: first name,
subject line here.
4. Identify yourself to your readers. When you send an email
broadcast, be sure to identify yourself in the “From” line
so that the reader knows exactly who is sending the email.
If you think your reader identifies more with your company
name, then send it using your company name rather than your
name in the From line. However, the majority of clients of
small service businesses identify more with the company
owner’s name, so I recommend that you use your name in the
From line of your email broadcast.
5. Highly useful content. Typically most ezine recipients
will give you 1 or 2 chances to make an impression on them.
If they’re not “wowed” by your content, then they do one of
two things — unsubscribe from your list, or let your
broadcast languish in their email inbox until they get
around to reading it, which may never happen. Every time
you send out an issue, you’re making a first impression, as
you’ve got new readers who join your list every single week.
You don’t get a second chance to make a first impression,
so ensure every issue is your best issue. Your primary
article needs to answer a key question asked or issue
encountered by the majority of your readers.
Despite the advent of blogs and other social networking
platforms, I still believe the email newsletter is a great
way to stay in contact with your prospects. By using the
strategies outlined above, you’ll have more readers opening
your broadcasts than every before.
About the Author
Online Business Resource Queen (TM) and Online Business
Coach Donna Gunter helps independent service professionals
learn how to automate their businesses, leverage their
expertise on the Internet, and get more clients online.
To claim your FREE gift, TurboCharge Your Online Marketing
Toolkit, visit her site at http://www.OnlineBizU.com
Ask Donna an Internet Marketing question at
http://www.AskDonnaGunter.com
By: Charissa Bear
CNN recently published results of research done at Salary.com. It stated that "The typical mother puts in a 92-hour work week, the company concluded, and works at least 10 jobs. In order of hours spent on them per week, these are: housekeeper, day-care center teacher, cook, computer operator, laundry machine operator, janitor, facilities manager, van driver, chief executive officer and psychologist. By figuring out the median salaries for each position, and calculating the average number of hours worked at each, the firm came up with $138,095 -- three percent higher than last year's results."That alone should make any stay at home mom feel valued. Unfortunately not all potential employers see it that way. Instead of seeing a fantastic candidate who is more than capable of multitasking, problem solving and having impeccable organization skills, they see a mom who hasn't worked in years. The dilemma – how can SAHMs create a resume which offers the opportunity to receive an interview?Concentra
Charissa Bear is the owner of www.momsinc.
REPRINT OF TIPS FROM HOTMAIL SENT TO ME ON 8/26/08
How to tell it’s a scam?
· The “friendly name” that the email is from is “Microsoft Promotion Team”, but if you look at the actual email address it came from (Memmi82@netti.fi), it’s not a Microsoft address, or a promotion management company.
· The reply-to address is a gmail address. Microsoft would not use a competitor’s email service as their reply-to address. Additionally, it’s different than the sender address.
· It is not addressed to an individual. Occasionally, there are legitimate sweepstakes that you’re notified via email, but they will be addressed to you as an individual.
· The email begins, “The prestigious Microsoft and AOL…” A corporation wouldn’t tout themselves like that. And more likely in a legitimate sweepstakes email winning notification, it would start out with something like, “Congratulations, you have just won…”
· It asks for your personal information. No legitimate company, especially Microsoft, will ever ask you to provide you username, password, date of birth and/or country, credit card information, etc, via email.
· It has a foreign language at the bottom of it that is different from the language it was sent in.
Especially for bloggers
Here is a link that may be useful to you!
I wanted to pass this on to you bloggers, beginners and what not...http://www.hybridmom.com/work/career/blogging-for-business.html
