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Jaguar Cars Limited is a British luxury carmaker, owned by the Ford Motor Company with headquarters at Browns Lane, Coventry, England. It was founded as SS Cars Ltd in 1922 changing its name to Jaguar in 1945.

Because Jaguar occupies both the performance and luxury markets, its competition is particularly diverse. It includes Rolls Royce, BMW, Mercedes-Benz, Porsche, Cadillac, Lexus, Infiniti, as well as Lincoln in the United States.

The name is pronounced /ˈdʒægjuːə/ in the UK, ˈdʒægˌwɑɹ in the USA.

History

Founded as the Swallow Sidecar Company in 1922, by two motorcycle enthusiasts, William Lyons and William Walmsley, the Jaguar name first appeared on a 2. Research, build, and buy a new or used car online. 5 Litre saloon in 1935. This name was given to the entire company when SS Cars Ltd was renamed Jaguar Cars Ltd after World War II because of the unfavourable connotations of the initials, SS.

Jaguar merged with the British Motor Corporation (BMC), the Austin-Morris combine, to form British Motor Holdings (BMH) in 1966. After merger with Leyland and Rover, the resultant company then became British Leyland Motor Corporation (BLMC) in 1968. Financial difficulties and the publication of the Ryder Report led to effective nationalisation in 1975 and the company became British Leyland Ltd (BL).

In 1984, Jaguar was floated off as a separate company on the stock market - one of the Thatcher government's many privatisations. CarsDirectcom.