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The Enterprise Rent-A-Car Company is a privately held St. Louis, Missouri based rental car company serving customers in the U. S. , Canada, Germany, Ireland, and the U. K. According to Auto Rental News, their 2005 (fiscal year ending July 31) U. St Louis Loan. S. revenue is estimated at $6. 4 billion. The Detroit News reports [1] that, with a fleet of over 600,000 cars, Enterprise currently purchases 7% of all new automobiles sold in the United States. They have 5,399 "local market" locations (91% of all transactions), and 320 "airport" locations (9% of all transactions). As of 2005, they are the largest rental car company in North America and the 16th largest privately held firm in the U. LOUIS ARMSTRONG LYRICS - St. S. Enterprise spun off its non-automotive operations (prison supplies, luggage, travel gear, footwear, hotel amenities and a golf course) as Centric Group in 1999.

History

Jack Taylor started a small auto-leasing business in 1957. He eventually named it Enterprise Rent-A-Car after the USS Enterprise, the aircraft carrier he served on while a Naval aviator. Jack's son, Andy, became president in 1980 and CEO in 1994.

Corporate Strategy

Enterprise Rent-A-Car specializes in serving the "insurance replacement" market and has traditionally not been strong in the airport market, although they are now trying to grow in this segment. Getting a car loan in St.