Barros Editorial Publishers

 

 

 

Publicity tips
   Do an Don't

Using the "Media"

This is the way for you to show, that you mean business when it comes to publicity.
 Many different types of media will ask for your press kit because this will allow them to find
all of your information in one place, which is why we had prepared some tips for you to have
a media and physical media kid.
Upmost is your Profile, Your Book and a some of your work to read while interview.

 It is of paramount importance to get certain items in your press kit.
So, if you are wondering whether you still need a paper-based media kit, the answer is yes.

If you’ve come wondering whether you need an online media kit, the answer is likewise a yes!
One of the most powerful publicity tactics is to prepare multiple press releases
about different newsworthy aspects of your work.

The news release is your only chance to make a good first impression. Sloppy, inaccurate, pointless releases
are the first to hit the newsroom wastebasket or recycle bin.
To make sure yours isn’t one of them, avoid these seven deadly sins:

A- Providing insufficient or wrong information. Particularly telephone numbers.
Releases must be complete, accurate and specific.

B-Writing too long. They should be no longer than two pages.

C- Sending it too late. Mail or fax it at least two weeks before an event, preferably three or four.
Send them four to six months ahead for major magazines.

D-. Sending a release with no news value.
News is what happens that is different. If it isn't different, it isn't news.

F-. Blatant commercialism. Avoid hackneyed words and phrases such as spectacular, incredible,
the only one of its kind, breakthrough, cutting-edge, unique and state-of-the-art.

G. Omitting a contact name and phone number. At the top of the first, page in the left corner,
let editors know who they can call if they have questions.

H- Calling after you send a release. Questions like "Did you get my news release?"
or "Do you know when it will be printed?" will brand you as a pest. Don't follow up with a phone call
to see if the media got your release, unless you are absolutely sure that someone will check for you.
Most reporters and editors don't have time. announcement or event—and keep your news release out of the wastebasket.

I-You could always attached a picture of your book at your press release kid .
specifying price and where to order the book.
Please upload your book to your website and link it to the publishers website or the book on line book stores saling the book. Having your own website is important .

J-Media Interviews:
At the beginning of the interview, reporters will like to know a bit
about your profile and basic details,
the reason they do this is to make
you confortable with the easy questions
while they work their work to the harders
one. By that time have a media kid with you that have one page professional profile,
a picture of your book or your book if already in the market, a history of your professional work
that is if you have more publications to be release etc...
and sent the interviewers same info before interview, so he could have a guide to ask questions,
if you have this information posted in your website give the reporter the url, in that way
it will be much easier for you and them.

Is not the best to meet with reporter over lunch or breakfast,
you could always tell the reporter is not your best time and meet in your office ,
house or park but not at eating time.

Sometimes reporters ask trick questions take your time to answer, no matter how innocent the question
sound could have a twisted point. if you are not clear in the question or answer , ask again what he means
and let him explain it , is better to  that you understand well than have a wrong answer.

Be prepared for a photo request , so before the interview just fix yourself the best you can .
 also could be question from your pass , so have the right answer if you don't want to deal with it , you dont have to.

Best times to have press release and media work on you is on holiday times, Christmas the most .

Handling TV in Media
Consider the local shows first that
needs interesting guess, before
thinking in Oprah, lets say you have written a book of Poetry , you want
to read one of your poems at the interview and of course take a picture
of the book or the book to show or even give as a gift to the interviewers.
look forward programs on people profiles interested in interviewing people who have achieved a goal,
overcome a handicap or simply made the community a better place to live.
If you know of someone, suggest the idea to the assignment editor. 
TV producers want good visuals to go with the story.
That’s the most important thing you can offer a TV station.
Without visuals, you stand a far less chance of making them interested in your story.

In Resume

Submit books and products to the new product review section of newspapers, magazines and trade publications

Rather than trying to get a feature story on your new book, try instead for publicity about the topic.
If you can offer advice, background or commentary on a particular topic,
the media will be more inclined to cover you and perhaps mention the book..

Offer copies of your books and products to radio station drive-time DJs to give away as prizes for contests they are sponsoring.
Either come up with a fun idea for a contest, or just give away the books and let the DJs do the rest.
 
Also offer your products to the promotion departments of newspapers and magazines.
They might give away your books as premiums when people buy subscriptions to their publications

Form strategic alliances with organizations (non-profits, government agencies, corporations)
that are in a good position to help you sell your book because they have a related product, service, cause or issue that’s a good tie-in.

Identify popular and obscure holidays and anniversaries that tie into the topic of your book.
Then write a tip sheet or a news release and send it to the media.
Three great resource guides are Chase’s Calendar of Events, a reference book found at most major libraries

 Rather than always pitching book reviewers, pitch reporters who cover beats or topical areas that tie into your book.

The best publicity Package is YOU!
contact your local book stores and
provide them the information how to
obtain your book in a 90 days period trial
donate a book to your public library
Your Book is of You, presented well!

Your Publishing House will promote your book on line stores and deliver to book
stores and will be willing to cooperate in any of your endeavors interviews etc.

Please let us know

Barros 
Editorial Publishers

 

CONTACT
 barroseditorialpubli.forumotion.com

E-Mail
manuel_afonso2002@yahoo.com