SPECIAL

July, 2008

Please click "VIEW NOW" to find out about our Special, please
feel free to contact us we offer exclusive signage and printing ideas and volume rates, depending on your marketing approach. We'd be glad to assist you.

Special Price on LED Display Signs

Special Price on Business Cards

SIGNS & PRINTING

Sign

"Why should I have a sign? is a question often asked by business owners. The answer will vary depending on your business type and format. In a highly impulse oriented business, good signage can be the difference between the success or failure of the business. The profile of your trade area also impacts your signage needs. Good signage can increase a business's opportunity for success.

Signs are the most affordable means of advertising for many businesses, and most businesses -new or not. Signs are the most effective, yet least expensive form of advertising for the small business. What's more, signs are always on the job for you, advertising 24 hours a day, 365 days a year."

Printing

In business time is a scarce and precious resource.

A business person needs to keep that fundamental premise in mind when creating a print ad (For Example: Flyers, Posters, Postcards, Business Cards, etc.). Readers will decide in a second or two or perhaps even a split second; whether or not an ad is worth their time.

In marketing you face keen competition for the eyes and minds of your target audience. As much as you are convinced that your product is the most important thing in the world, remember that readers likely feel otherwise.

You need to understand what your objective is before putting words and images on a page.

For Example:
- Are you trying to sell the total company image or to sell a specific product
   or service?
- Is this a new product that you are rolling out and introducing, or an
   established one that’s known to most of your audience?
- Is it an impulse item or a capital purchase?
- Are you trying to get the reader to take a specific action (call within the
   next 30 minutes and you’ll get a steak knife set too!)
- Or simply to reinforce your brand or image in the mind of the reader
   (Just do it.)?

Three main things for the eyes and minds of your target audience:
    * Establish the Objective
    * Present One Central Proposition
    * Support the Basic Proposition with All Elements of the Ad