Akatsuki's overall goal is world domination. To achieve that goal, the leader has set up a three-step process to work their way to it. First, they plan to obtain a large amount of money to support their organization. Second, they plan to set up a mercenary group loyal to no village. To build their reputation, they plan to accept any mission below the usual cost, which is covered by the excess amount of funds earned in the first part of their plan. Because there haven't been any wars in some time, the established shinobi villages can't afford to charge such low prices, leading the smaller countries to hire Akatsuki over the more expensive shinobi villages. By using the tailed beasts, Akatsuki can start wars and then immediately quell them, solidifying their reputation and convincing every country to depend on them, thus cornering the market in shinobi labor. Without any business, the other shinobi villages will collapse due to a lack of funds. Finally, after Akatsuki is the only major force of shinobi in existence, they can easily conquer the other countries.

As a large part of their plan, they actively hunt the tailed beasts and their hosts. Once a tailed beast or its host is captured, they seal them in a large statue for use at a later time. Akatsuki possesses six tailed beasts: the one-tailed shukaku, the two-tailed demon cat, the three-tailed demon, and three other unknown demons.

Akatsuki members dress in similar clothing: a long, dark cloak bearing red clouds and a red interior with a chin-high collar. All members also wear purple nail polish on their fingernails and toenails. Large conical straw hats with small spike-like bells hanging from them also seem to be part of their outfit, but they discard them after being discovered. This seems to be an optional piece of the Akatsuki outfit, likely to further disguise their identities.

The members of Akatsuki continue to wear forehead protectors from their former home villages, but scratch a line across the symbol of their village. This is done to indicate that their ties to the village have been severed and they no longer give any allegiance to their former homes. Currently, the Akatsuki leader, Tobi, and the one unnamed Akatsuki member have not been shown wearing forehead protectors, so it is unknown where they are originally from. Additionally, Hidan's forehead protector, while clearly visible, features a symbol not corresponding with any known village, so his place of origin is a mystery, as well.