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Action figure history The term "Action Figure" was first used by Hasbro in 1964, to market their G.I. Joe figure to boys who wouldn't play with "dolls". G.I. Joe was initially a military-themed 11.5-inch action figure proposed by marketing and toy idea-man Stan Weston. The action figure featured changeable clothes with various uniforms to suit different purposes. In a move that would create global popularity for this type of toy, Hasbro also licensed the product to companies in other markets.
These different markets had a combination of uniforms and accessories that were usually identical to the ones manufactured for the US market by Hasbro, along with some sets that were unique to the local market. ...... more action figure history.
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Offline retail shops.
The Gamebox, 1 Tower Square, Tunstall, Stoke-on-Trent, ST65AA
Forbidden Planet, Aberdeen, Edinburgh, Glasgow, Middlesbrough, Sheffield, Manchester, Hanley, Derby, Leicester, Wolverhampton
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